ZENTOREN WELCOMES ASA-IM JAPAN AS LIFETIME PARTNER! - 2009/2/25
The National Federation of Tofu Commerce & Industry Trade Associations recently recognized ASA-IM Japan for its continued support and collaboration with the Japanese Tofu Industry welcoming ASA-IM Japan as a lifetime partner! This February, ASA-IM Japan became the Federation’s first- ever non-Japanese member in its 70 year history. A recent ASA-IM & Zentoren collaboration was a highly successful Tofu Therapy Menu promotion featured in ELLE a table, a popular, high-end gourmet and fashion magazine. In addition use of the print media recipes as POS materials (see pdf), ELLE a table magazine also developed a two page article featuring the benefits of US Soybean use as high-quality, soy ingredients in hand-made tofu production. Established in 1939, ASA-IM has worked with The National Federation of Tofu Commerce & Industry Trade Association since the late 1950’s whose 13,714 tofu manufacturer members purchase more than 50% of their tofu soybeans from the U. S.
The Federation supports Japan’s tofu industry through collective-cooperative soybean purchasing, cleaning and distribution as well as promotes tofu and soymilk Point-Of-Sales promotion and offers extensive educational courses for tofu shop management, product marketing, and labeling. ASA-IM Japan continues to support the Japanese Tofu Industry by working with the Federation and their members which represents one third of Japan’s total tofu market.
ASA-IM Japan continues to reinforce our commitment to the Japanese Soy Food Complex including promotion of Tofu Industry, our largest customer for U.S. Non-GMO Identity Preserve Food Grade Soybeans for tofu use and plays a significant role in the value-added food product markets in Japan.
Photo: ↑ Zentoren staff working on distribution of 270,000 of Soy Therapy Recipes /ELLE a table, the most recent example of ASA-IM Japan/Zentoren collaboration.
↓ From left to right. Zentoren Executive Director, Hashimoto, ASA-IM Japan CD Brabant, Zentoren Vice Chairman, Minayoshi, ASA-IM Japan Manager-Product Mkt. Tateishi
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